To recreate a new product to compete with Google? Impossible

The best ideas are just on the right side of impossible. I don’t know if this one is possible, but there are signs it might be. Making a new search engine means competing with Google, and recently I’ve noticed some cracks in their fortress.
The point when it became clear to me that Microsoft had lost their way was when they decided to get into the search business. That was not a natural move for Microsoft. They did it because they were afraid of Google, and Google was in the search business. But this meant (a) Google was now setting Microsoft’s agenda, and (b) Microsoft’s agenda consisted of stuff they weren’t good at.
Microsoft : Google :: Google : Facebook.
That does not by itself mean there’s room for a new search engine, but lately when using Google search I’ve found myself nostalgic for the old days, when Google was true to its own slightly aspy self. Google used to give me a page of the right answers, fast, with no clutter. Now the results seem inspired by the Scientologist principle that what’s true is what’s true for you. And the pages don’t have the clean, sparse feel they used to. Google search results used to look like the output of a Unix utility. Now if I accidentally put the cursor in the wrong place, anything might happen.
The way to win here is to build the search engine all the hackers use. A search engine whose users consisted of the top 10,000 hackers and no one else would be in a very powerful position despite its small size, just as Google was when it was that search engine. And for the first time in over a decade the idea of switching seems thinkable to me.
Since anyone capable of starting this company is one of those 10,000 hackers, the route is at least straightforward: make the search engine you yourself want. Feel free to make it excessively hackerish. Make it really good for code search, for example. Would you like search queries to be Turing complete? Anything that gets you those 10,000 users is ipso facto good.
Don’t worry if something you want to do will constrain you in the long term, because if you don’t get that initial core of users, there won’t be a long term. If you can just build something that you and your friends genuinely prefer to Google, you’re already about 10% of the way to an IPO, just as Facebook was (though they probably didn’t realize it) when they got all the Harvard undergrads
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Do you know the reasons behind Open and Proprietary?


Even if Google’s search engine is an open source project and I have the resources to create the next generation search engine, I will not do it due to the first mover advantage and the reasonably high costs I need to fund the project to get competent personnel to do exactly what I want, there is a need to transfer of patents which I am not willing to pay. I would rather licensed it and give advice and do what I do best, rather than go into the nitty gritty of things which I have no control, the best returns is to licenced it to Microsoft, Yahoo, Baidu and Google, and let them co-operate to do the development, cause the markets is big enough for 2-3 players only, there is a great demand for certain language of searches eg english, chinese, malay etc(Horizontal competition) but not Vertical competition. Sometimes it is not feasible to support “Destructive Competition” where the introduction of new technology means the demise of a present company, in the end, you may pay even more than what the previous company paid to replace their technology, but does the new product pay you an increase demand which is many times the previous? Based on my models, it does not, and even if I can make it profitable, the destructive elements of getting new staff and premises and the extra effort is not my cup of tea. God will help me build but not destroy, I need to walk the talk I preach, or who will listen? I also need to concentrate on what I do best, if I become a software programmer writing codes, that will definitely be the end of my works, the end of everything.


– Contributed by Oogle.

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Author: Gilbert Tan TS

IT expert with more than 20 years experience in Apple, Andriod and Windows PC. Interests include hardware and software, Internet and multimedia. An experienced Real Estate agent, Insurance agent, and a Futures trader.

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